Launching AI
The enduring power of intelligent branding
Today in 1955, the term “artificial intelligence” was coined in a proposal for a “2 month, 10 man study of artificial intelligence” submitted by John McCarthy (Dartmouth College), Marvin Minsky (Harvard University), Nathaniel Rochester (IBM), and Claude Shannon (Bell Telephone Laboratories).
The workshop, which took place a year later, in July and August…
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